Susan Carney

• Editor-in-chief of Ford Motor Co.’s internal newsroom, the Content Fac-tory; Ford is a Burson-Marsteller client.
• Lead a team of writers, visual artists and support staff to cover Ford as brand journalists, mining stories for pitching to automotive, business and consumer media across all platforms, including digital and social media.
• Spearheaded development of written and visual materials to support introduction of Ford Smart Mobility initiative at 2015 International CES (Con-sumer Electronics Show).

Business Editor 2007-2011 - Managed staff of 15 to cover business and economics in Metro Detroit and Michigan; strong focus on U.S. auto industry. - Directed award-winning coverage of federal bailouts and subsequent bankruptcies of General Motors and Chrysler.

Deputy Business Editor/Auto Editor 2005-2007 - Initially managed non-automotive news; added leadership of auto industry coverage in 2006. - Worked with reporters to develop story ideas; edited copy; coordinated with photo, graphics and design to create visual elements for print/online.

Assistant Auto Editor 2002-2005 - Developed weekly section devoted to vehicle reviews and car culture.

Auto Writer 2001-2002 - Special projects explored progress of women in the auto industry and per-sistence of sexual and racial harassment in the factory.

Covered municipal government and statewide social services before being named to the special topics team, covering health care.

• Became the first woman appointed to the company’s senior executive staff as director, corporate communications.
• Managed marketing launch of the Hummer, the civilian version of the mili-tary Humvee; the brand was eventually sold to General Motors.